Privacy Policy

How We Collect Information

We collect information:

• Directly from you when you submit a form, request services, communicate with us, or apply for employment
• Automatically through cookies, pixels, tags, scripts, and similar technologies
• Through analytics, advertising, communication, and marketing platforms
• From affiliates, service providers, business partners, and publicly available sources

How We Use Information

We may use information to:

• Respond to questions, requests, and service inquiries
• Prepare proposals, estimates, and recommendations
• Schedule consultations, site visits, and services
• Provide and manage landscaping and related services
• Communicate about projects, services, and business relationships
• Process employment inquiries and applications
• Operate, maintain, secure, and improve our website
• Understand website usage and visitor interests
• Measure marketing and advertising effectiveness
• Attribute inquiries and conversions to marketing campaigns
• Create advertising audiences and deliver relevant advertising where permitted
• Identify potential business interest and support business development
• Improve customer service, training, and quality assurance
• Detect fraud, spam, security threats, and other misuse
• Maintain records and enforce our agreements
• Comply with legal and regulatory obligations
• Support corporate transactions, audits, insurance matters, and legal proceedings

We may also use information for another purpose disclosed when it is collected or with your consent.

Technologies We Currently Use

Our website may currently use the following technologies.

Website Forms

When you submit information through a website form, the information you provide may be processed by website, hosting, form, workflow, email, customer relationship management, analytics, and spam-prevention providers that support our operations.

Where you have allowed the applicable analytics or marketing technologies, information associated with a form submission may also include marketing-attribution information, such as advertising click identifiers, campaign parameters, referral source, or analytics identifiers.

We may use the contact information you provide to respond to your inquiry, manage our business relationship with you, and provide information related to services you have requested or expressed interest in.

We do not routinely send promotional text messages. If we introduce marketing text messaging in the future, we will obtain any consent required by applicable law before sending promotional or automated marketing texts.

Employment and Recruiting

If you choose to apply for employment, internship, or another opportunity with LCM, you may be directed to a third-party employment platform operated by ADP.

Information you submit through ADP is subject to ADP’s privacy practices in addition to any employment-related privacy obligations that apply to LCM.

Biometric Information

This website is not designed to collect biometric identifiers or biometric information such as fingerprints, voiceprints, retina or iris scans, or scans of hand or face geometry for identification purposes.

If LCM were to adopt technology in the future that collects biometric identifiers or biometric information, we would evaluate and implement any notices, consents, retention requirements, and other safeguards required by applicable law before using that technology.

How We Disclose Information

We may disclose personal information to:

• HeartLand and affiliated companies
• Website hosting, security, and technology providers
• Customer relationship management, workflow, and form providers
• Analytics and advertising providers
• Call-tracking and communication providers
• Business-intelligence and data-enrichment providers
• Recruiting and employment providers
• Email and communications providers
• Professional advisers, including attorneys, auditors, insurers, and consultants
• Government agencies or other parties when required by law
• Parties involved in a merger, acquisition, financing, restructuring, reorganization, or sale of business assets

Providers may act as service providers, processors, contractors, or independent businesses depending on the service, contractual relationship, and applicable law.

We may also disclose information at your direction, with your consent, or when reasonably necessary to protect our rights, safety, property, customers, employees, website, or company.

Your Privacy Choices and Rights

Depending on your state of residence and applicable law, you may have certain rights concerning your personal information.

These rights vary by jurisdiction and are subject to applicable exceptions and verification requirements.

To submit a privacy request, contact us by email at [email protected] or by telephone at (847) 223-3800.

We may request information reasonably necessary to verify your identity and authority to make the request.

Authorized Agents

Where applicable law permits the use of an authorized agent, you may designate another person or entity to submit a privacy request on your behalf.

We may request information necessary to verify the agent’s authority and may also require you to confirm your identity or the request directly, except where applicable law provides otherwise.

Global Privacy Control

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including:

• Responding to inquiries and providing requested services
• Maintaining customer and business records
• Measuring and improving website and marketing performance
• Processing employment applications
• Meeting contractual, tax, accounting, insurance, and legal obligations
• Resolving disputes and enforcing agreements
• Protecting our systems, company, customers, employees, and website

Retention periods depend on the type of information, the reason it was collected, legal requirements, and our operational needs.

We may retain information for a longer period when required by law, litigation hold, insurance requirements, or another legitimate legal need.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, storage system, electronic transmission, or security measure can be guaranteed to be completely secure.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website.

We do not knowingly sell or share the personal information of consumers under 16 for targeted or cross-context behavioral advertising in circumstances where applicable law requires affirmative authorization.

If you believe a child has provided personal information to us, please contact us so we can review and address the information.

Third-Party Websites

Our website may link to third-party websites, social-media platforms, employment platforms, or other services.

We do not control and are not responsible for their privacy or security practices. We encourage you to review the privacy policies of third-party websites before providing information to them.

Processing in the United States

LCM and many of our service providers operate in the United States. Information may be processed and stored in the United States or other locations where our providers operate, subject to applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy when our practices, services, technologies, business operations, or legal obligations change.

Updates will be posted on this page with a revised effective date.